This was a small, new-ish competitor, who contacted us quite promptly and apologetically. Feeling kind, we advised them we would accept £1,000 in compensation, plus an appropriate legal undertaking not to repeat the infringement.

As this party also wished for us to remove our name and shame pages, we accepted a further £1,000 to provide them with this service. Accordingly, we will refrain from naming them now or in the future, provided they do not repeat the infringement.

They don’t know how kind we were. If this happened now, we would not settle for less than £5,000 for the infringement, plus an extra £5,000 for removal of our pages naming them.